The steam engine of the 19th century, the power of the early 20th century, the automation technology of the 1970s, and every revolutionary innovation in manufacturing technology has brought tremendous changes to industrial production. Since the German government proposed the "Industry 4.0" strategy at the Hannover Fair in 2013, the fourth industrial revolution led by intelligent manufacturing is triggering a new round of industrial restructuring. Manufacturing companies have adopted digitalization and automation technologies such as automation equipment, sensors, interconnected devices, and robots to embrace this change, but at the same time, many companies are still cautious about "Industry 4.0". According to the latest industry survey data, although 94% of the manufacturing companies currently use at least one "Industry 4.0" technology, more than 60% of the respondents said that due to the lack of professional knowledge, fear of technological changes and cost and many other obstacles Factors, they believe that new technology will increase the total cost of ownership (TCO), affecting potential savings and efficiency opportunities. [Data from an independent market research company Edelman Intelligence commissioned by Shell Lubricants to conduct a survey]

Chen Bin, general manager of Shell Industrial Lubricants Sales, said: "Under the wave of the" Industry 4.0 "era, manufacturing companies will face increasingly fierce market competition. In the future, cost reduction and efficiency gains will be the key to winning companies. But reducing costs is not blind. In order to reduce expenditures, scientific investment will not only increase the burden, but will bring considerable benefits to the enterprise. "The data shows that the" Industry 4.0 "technology can help companies extend the service life of equipment by more than 5% and reduce maintenance costs by more than 10%. Bringing an average savings of nearly US $ 500,000. [The data comes from an investigation conducted by Edelman Intelligence, an independent market research company commissioned by Shell Lubricants] “In fact, with effective lubrication application and management, it can precisely help enterprises to improve equipment production efficiency, reduce downtime maintenance and maintenance time, reduce equipment The total cost of ownership maximizes the return on investment of high-tech equipment. ”In view of this, Shell took the lead in proposing the total cost of ownership (TCO) concept in the industry last year and released the six major industrial areas such as energy, metallurgy, and general manufacturing. TCO white paper, and promote promotion through active participation in industry exhibitions to help China's manufacturing industry to improve quality and efficiency in the context of Industry 4.0.

"Shell Zhihui" professional services, "Chi" enjoy green development of energy equipment

Green energy to promote green manufacturing is an important guarantee for achieving Industry 4.0. However, according to market research, about 61% of the companies surveyed said that they lacked trusted third-party experts to provide support when introducing “Industry 4.0” technology. 88% of the companies surveyed hope that their lubricant suppliers can provide lubrication expertise and training, and give suggestions to help extend the service life of equipment. [Data from an independent market research company Edelman Intelligence commissioned by Shell Lubricants to conduct a survey] As the leading brand in global lubricant sales for 11 consecutive years [Data from independent third-party global consulting and research company Kline (Kline & Company) 2017], Shell continues to actively explore the application practices of energy companies in the context of "Industry 4.0" for energy saving, emission reduction, quality improvement and efficiency improvement.

At the 7th China (Taiyuan) International Energy Industry Expo 2018 held from September 16th to 18th, Shell unveiled the "Shell Zhihui" intelligent lubrication butler and showed its lubrication products used in the energy industry. Li Chen, Channel Sales Director of Shell Industrial Lubricants North, said: "Green manufacturing is the development goal of 'Industry 4.0'. Shell is committed to providing more and cleaner energy solutions to help energy companies promote the efficient use of energy equipment." Through the application of "Shell Zhihui", enterprises can enjoy online and offline one-stop equipment lubrication management services, including: accurate management of equipment files, one-click on-site service solutions, one-stop butler service, and interconnection established by big data platforms National oil testing and service system, so as to effectively manage equipment information, oil usage and maintenance information, in order to troubleshoot in time, implement predictive maintenance, cost reduction and efficiency increase of up to 30%.

At the exhibition site, Shell also focused on the display of industrial hydraulic oil-Shell Hide S1 M. Shell Highly S1 M is mainly used in industrial hydraulic systems and mobile and outdoor applications, with reliable protection performance. It has excellent low temperature performance and is suitable for a wide operating temperature range. It can provide reliable and efficient protection for most industrial equipment and mobile equipment, and has excellent economic and practicality. The test data proves that Shell Highly S1 M is far ahead of the industry standards. In the filtration performance test, the time is reduced by more than 250%. Compared with the ISO11158 standard, the air release performance is also improved by 150%. [The data comes from the typical sample data of Shell Hydraulic S1 M tested by an independent third party] At present, this hydraulic oil has been successfully used in die casting, injection molding and construction machinery industries, and has won the favor of many customers.

High-performance hydraulic lubrication helps metal forming enterprises reduce costs and increase efficiency

Lubricating oil is regarded as the "blood" of machine equipment, and its quality directly determines the operation and service life of the equipment. Improper selection will cause huge losses to manufacturing companies. Regarding this phenomenon, the manufacturing enterprises have also got some knowledge. Market research results show that almost all manufacturing companies agree that the application of "Industry 4.0" new technology will inevitably affect the demand for lubrication. Among them, 65% of the respondents said they would pay more attention to the quality of lubricants.

At the 2018 China International Metal Forming Exhibition, Shell fully demonstrated its high-performance hydraulic oil-Shell Tellus S2 MX. The brand new Tellus S2 MX hydraulic oil is mainly used in fixed factory industrial hydraulic applications and mobile hydraulic applications with limited temperature changes. It is suitable for industrial customers in static applications such as iron and steel metallurgy. As one of the earliest hydraulic oils in the world that have passed the new Bosch Rexroth certification, oil products can provide more excellent anti-wear protection and higher load carrying capacity, avoiding filter or valve jamming failures, thereby improving the efficiency of system equipment.

Li Jia, Shell Industrial Lubricants OEM business development team manager, said: "Under the new" Industry 4.0 "situation, the metal forging industry is developing towards high-quality, efficient, and digital. The industry's performance requirements for lubricant products are also increasing The higher. Shell enjoys more than 60 years of experience in the field of hydraulic oil, and will, as always, rely on the world's leading hydraulic oil products and local perfect technical services to provide efficient lubrication and vigorous power for forging equipment, helping metal forming companies reduce costs and increase efficiency. "

Positive cooperation to seize market opportunities and jointly "shell" the future of bearings

The concept of cooperation is essential to lead the progress of the industry. Currently, 92% of manufacturing companies on the market say they plan to cooperate with OEMs to jointly highlight the strength of the combined brand to meet the severe technical challenges and fierce market competition in the "Industry 4.0" era. [The data comes from an investigation conducted by independent market research company Edelman Intelligence commissioned by Shell Lubricants] In terms of partnership with OEM, in China, Shell has been cooperating with leading companies such as XCMG, Haizhuang, Baosteel and Shougang Incessantly, it is committed to delivering advanced oil products and services to terminal industrial customers to maximize customer value.

At the 2018 China International Bearing and Special Equipment Exhibition, which opened on the 19th, Shell focused on displaying its leading lubrication solutions for various types of bearings. The industry covers: wind power, railways, automobiles, etc. "Bearings are an important basic component in the equipment manufacturing industry, which directly determines the performance, quality and reliability of major equipment and host products. As a leader in the lubricating oil industry, Shell provides excellent products suitable for various types of bearings to major industries Lubricating grease products and more comprehensive and professional services give play to the advantages of both companies in their respective fields and join forces to meet the growing needs of various industries and jointly 'shell' moving bearings in the future. "Zheng Jiangning, an application expert for Shell grease products, said .

"Win-win cooperation with customers has always been the brand gene of Shell Industrial Lubricants. We hope that through professional and leading technical services, high-efficiency and high-quality lubricating oil products, and intimate partnerships, we will break the" Industry 4.0 "new technology. Barriers, work hand in hand with customers in various industries to achieve unlimited possibilities. "Chen Bin, general manager of Shell Industrial Lubricants Sales said.

Do you want to be the first to take the lead in industry competition? Act quickly, immediately scan the QR code below, add "Shell Industrial Lubricant" WeChat, apply for "Shell Zhihui" intelligent lubrication housekeeper to make an appointment for trial. Shell Zhihui helps your business achieve cost reduction and efficiency increase, and opens a new era of intelligent lubrication. The top 500 users can also experience it for free!